MARKETING
Business
MKT B280 Basic Marketing 3 crs.
This course assists students in understanding the role of marketing from a managerial perspective. It examines how product, pricing, promotion, and distribution decisions are made to satisfy the needs of specific target markets. The impacts of political-legal, competitive, socio-cultural, technological, and economic environments on marketing are also studied. Offered in the fall and spring.
Prerequisite: ECON X130 or ECON B200 or ECON B201.
MKT B322 Retail and Value Chain Management 3 crs.
This course studies the merchandising and management activities of the retailer, as well as retailers’ interactions with distribution intermediaries and manufacturers. Distribution strategies are studied both from the point of view of the manufacturer and retailer. Offered in the spring.
Prerequisites: MKT B280; junior standing.
MKT B330 International Marketing 3 crs.
Similarities and differences of domestic and international marketing programs; sources of information available to firms considering foreign marketing efforts; costs and problems of gathering this information; formulation and implementation of marketing strategies in other environments. Offered in the fall and spring.
Prerequisites: MKT B280; junior standing.
MKT B340 Promotions Management 3 crs.
This course emphasizes development of integrated promotional programs. Advertising, public relations, personal selling, promotional packaging, along with many other sales stimulating methods and techniques are covered. Offered in the fall and spring.
Prerequisites: MKT B280; junior standing.
MKT B360 Essentials of Total Quality Management 3 crs.
See cross-listing, MGT B360.
MKT B370 Import/Export Operations 3 crs.
See cross-listing, MGT B370.
MKT B375 Data-based Marketing 3 crs.
This course covers the use of databases in marketing. The student learns how to create, manage, and interpret marketing databases. Use of databases to enhance marketing strategy development is stressed. Offered in the fall and spring.
Prerequisite: MKT B390.
MKT B385 Business to Business Selling 3 crs.
This course presents the techniques of effective personal selling in business-to-business situations. Included within this presentation is exploration of the function and duties of the sales representative, and the sales management tasks of staffing, training, and motivating the sales force. Offered in the fall.
Prerequisites: MKT B280; junior standing.
MKT B390 Consumer Analysis and Research 3 crs.
This course teaches the student how to measure and analyze consumer attitudes and behavior. Measurement techniques covered include observation, interviews, focus groups, and surveys. Analysis tools used include descriptive statistics, chi square, and spreadsheet analysis for value determination. Offered in the fall and spring.
Prerequisites: MKT B280, DECS B205; junior standing.
MKT B450 Advanced Marketing Strategy 3 crs.
This course is an analysis of a wide variety of marketing problems. The case-situation method is employed, with emphasis on managerial problem solving amid real world constraints; and the use of behavioral and quantitative techniques. Offered in the fall and spring.
Prerequisites: MKT B280, MKT B390; senior standing.
MKT B460 E-commerce 3 crs.
This course will introduce the processes of doing business on the Internet, including communication with consumers online, selling over the Internet, and conducting research online. The student will use HTML to develop personal or business web pages. Offered in the summer.
Prerequisites: MKT B280; junior standing.
MKT B465 Sports Marketing and Management 3 crs.
This course covers the essentials of sports marketing and management–planning, promotions, operations, recruiting, contracts, and market analysis. The course will make use of traditional lecture and exams plus papers, cases, speakers, and field trips. Offered in the summer.
Prerequisites: MGT B345, MKT B280.
MKT B493 Special Topics in Marketing 3 crs.
Prerequisites: MKT B280; junior standing.
MKT B497 Internship in Marketing 1 — 6 crs.
See description in College of Business section.
MKT B499 Independent Study in Marketing arr.
See description in College of Business section.