Undergraduate Bulletin Dates to RememberUndergraduate & Graduate*Fall Term 2008 August 22-24 Wolfpack Welcome January 9 New Student Orientation *College of Law dates on Law Bulletin |
The Business of Music
The purpose of the BBA in the Business of Music is to provide students with the knowledge needed to apply sound business theory to professional fields within the entertainment industry. Having an intentional entrepreneurial focus, graduates are equipped to prepare comprehensive business plans for founding new entertainment-related businesses or taking leadership positions for the expansion of existing enterprises. Building on the thorough business coursework, graduates are prepared to excel in a wide-range of business opportunities.
- Graduates should have a broad understanding and appreciation of the music industry and its unique financial dynamics.
- Graduates should understand intellectual property laws and associated legislation that impacts the music industry.
- Graduates should be have the knowledge needed to create a comprehensive strategic plan, marketing plan, funding proposal and overall business plan for a new music-related enterprise.
- Graduates should present a comprehensive portfolio of work prepared from coursework and evidence of application of knowledge from internships and other outside school activities.
Bachelor of Business Administration in the Business of Music
| Cr. Hrs. | |||
| MUSB | B100 | Music Industry Forum (pass / fail) | 0 |
| MUIN | M110 | Introduction to Music Industry Studies | 3 |
| BA | B110 | The Business of Music | 3 |
| MUSB | B205 | Legal Issues in the Music Industry | 3 |
| MUSB | B250 | Music Marketing & Promotion | 3 |
| MUSB | B310 | Music Finance | 3 |
| MUSB | B350 | Music Management & Concert Production | 3 |
| MUSB | B400 | Music Industry Entrepreneurship | 3 |
| MUSB | B450 | Music Industry Senior Seminar | 3 |
| International Business Elective | 3 | ||
| BA | B497 | Internship | 3 |
View the Business of Music Course Descriptions
(View Common Curriculum requirements.)

