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MUSIC BUSINESS
Business
MUSB M100 Music Industry Forum 0 crs.
Weekly seminars with guest speakers and discussion of current music industry topics. Attendance by music industry majors is required. Open to all students.
MUSB M205 Legal Issues in the Music Industry 3 crs.
This course covers the legal issues and related information considered as basic knowledge expected of successful practicing musicians who deal with the commercial aspects of music. This includes standard contracts; a foundation of intellectual property, copyright knowledge and terminology, and evolving law; and the basics of music publishing.
MUSB M250 Music Marketing and Promotion 3 crs.
An in-depth study of the principles and application of marketing, promotion, and distribution of products and services within the music industry. Case studies of various music products and companies will be studied and analyzed.
MUSB M310 Music Finance 3 crs.
This course provides students with the financial management knowledge needed to finance and manage cash flows in music enterprises. The following topics are addressed: obtaining capital, cost of capital, budgeting, time value of money, asset valuation, financial statement analysis, and portfolio analysis.
Prerequisites: BA B100 and ECON B200.
MUSB M350 Music Management and Concert Production 3 crs.
A thorough study of how to successfully manage and administer an artist’s career or music organization along with concert production. Topics discussed include: selection of artist and venue, organization and administration, back-timing, financial and legal issues, promotion sponsorship, and settlement. Case studies of successful managers and management companies as well as concerts will be studied and analyzed. Students will develop a written management plan for a musical artist or business and produce a concert.
Prerequisite: MGT B245.
MUSB M400 Music Industry Entrepreneurship 3 crs.
A thorough study of how to successfully start a business within the music industry. Case studies of successful entrepreneurs and their companies will be researched and analyzed. Students will develop a written business plan for their own music industry enterprise.
Prerequisites: MUSB B250, B310, B350.
MUSB M450 Music Industry Senior Seminar 3 crs.
Prepares students to undertake their internship by providing an in-depth study of how to prepare to successfully enter a career path.