Within the College of Music & Media, the School of Communication & Design offers the following academic major programs and academic minor programs at the undergraduate level. An academic program is a student's degree and major. Each academic program listed in the University Bulletin outlines what courses and requirements students need for successful completion of the program.
Academic areas of study in the School of Communication and Design include:
Academic Programs
- Bachelor of Design
- Bachelor of Fine Arts in Filmmaking
- Bachelor of Arts in Mass Communication
- Dual Degree
- Bachelor of Arts in Mass Communication - Advertising - Universidad Loyola Andalucia (This program is pending final approval from the Board of Trustees)
- Bachelor of Arts in Communications - Online program
- University Honors Program curriculum for Communication & Design majors
Academic minor programs in the School of Communication and Design
A detailed curriculum for each program is listed below.
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Design Programs
The School of Communication and Design offers the following programs and minors in Design:
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Bachelor of Design
Loyola’s Bachelor of Design program emphasizes Jesuit values with the transformative power of design to foster social, cultural, and political change. We aim to nurture creative, digitally proficient, and critical thinkers who apply their design and conceptual skills to benefit the broader community. The program prepares students for careers across various design fields—such as interactive, motion graphics, and publication design—by guiding them to build portfolios featuring innovative interactions and thought-provoking animations that encourage critical thinking and solve real-world challenges for a more just and equitable world.
Graphic Design Concentration
The Bachelor of Design with a concentration in Graphic Design is a 120 semester credit hour academic program. Students will complete Loyola Core requirements, Design major core requirements, Graphic Design sequence requirements, and general electives. Completion of this academic program requires a 2.0 GPA in the major curriculum and a 2.0 GPA in the Loyola cumulative curriculum.
- Overview of requirements: 120 credit hours (crs) required for completion
- Loyola Core: 39 crs
- Design Lecture Forum: 8 semesters at 0 crs
- Graphic Design: 72 crs
- General Electives: 9 crs
- Progression regulations
- Loyola Core: majors complete the full scope of the Loyola Core with 39 crs in Loyola Core requirement areas. Modifications include
- Foundations Math can be satisfied by:
- COSC A211 Intro to Programming 1 (requires math placement)
- MATH A115 Intro to Finite Math
- MATH T122 Math Models
- Creative Arts & Cultures requirement satisfied by Art History in the major
- Foundations Math can be satisfied by:
- DSGN M200 Design Lecture Forum (0 crs). Design majors must enroll in this course for 0 crs each semester for a total of 8 semesters.
- Graphic Design. Students complete the following courses for 72 crs:
- DSGN M100 Design and Technology (1 cr)
- DSGN M202 Introduction to Design (2 crs)
- DSGN M204 Drawing I
- DSGN M210 Design Photography
- DSGN M225 Visual Research
- DSGN M271 Design History 1
- DSGN M272 Design History 2
- DSGN M275 Print Design & Narrative
- DSGN M276 Interactive Design 1
- DSGN M278 Typography 1
- DSGN M279 Typography 2
- DSGN M280 Design Internship Prep (1 cr)
- DSGN M325 Interactive Design 2
- DSGN M326 Motion Design 1
- DSGN M330 Human Centered Design
- DSGN M376 Motion Design 2
- DSGN M380 Data Visualization & Presentation
- DSGN M377 Social/Political/Environmental Design
- DSGN M400 Design Topics
- DSGN M475 GD Design Practicum
- DSGN M476 Business of Design
- DSGN M480 Design Capstone
- DSGN M485 Design Internship (2 crs)
- DSGN O162 Art History: Renaissance to Modern
- Major Electives for 6 crs: Choose two courses from Design (DSGN)
- General Electives: Students choose any three electives for a total of 9 crs in consultation with an advisor.
- Progression requirements:
- Bachelor of Design majors must demonstrate basic content knowledge and functional proficiency at the end of each class year as follows: A grade of C- or better is required in all major courses. Students who lack such knowledge and proficiency will be advised to retake courses in which a grade less than C- was received.
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Interactive Design Concentration
The Bachelor of Design with a concentration in Interactive Design is a 120 semester credit hour academic program. Students will complete Loyola Core requirements, Design major core requirements, Interactive sequence requirements, and general electives. Completion of this academic program requires a 2.0 GPA in the major curriculum and a 2.0 GPA in the Loyola cumulative curriculum.
- Overview of requirements: 120 credit hours (crs) required for completion
- Loyola Core: 39 crs
- Design Lecture Forum: 8 semesters at 0 crs
- Interactive Design: 66 crs
- General Electives: 15 crs
- Progression regulations
- Loyola Core: majors complete the full scope of the Loyola Core with 39 crs in Loyola Core requirement areas. Modifications include
- Foundations Math can be satisfied by:
- COSC A211 Intro to Programming 1 (requires math placement)
- MATH A115 Intro to Finite Math
- MATH T122 Math Models
- Creative Arts & Cultures requirement satisfied by Art History in the major
- Foundations Math can be satisfied by:
- DSGN M200 Design Lecture Forum (0 crs). Design majors must enroll in this course for 0 crs each semester for a total of 8 semesters.
- Interactive Design. Students complete the following courses for 66 crs:
- DSGN M100 Design + Technology (1 cr)
- DSGN M202 Introduction to Design (2 crs)
- DSGN M204 Drawing I
- DSGN M210 Design Photography
- DSGN M225 Visual Research
- DSGN M271 Design History 1
- DSGN M272 Design History 2
- DSGN M275 Print Design & Narrative
- DSGN M276 Interactive Design 1
- DSGN M278 Typography 1
- DSGN M279 Typography 2
- DSGN M280 Design Internship Prep (1 cr)
- DSGN M325 Interactive Design 2
- DSGN M326 Motion Design 1
- DSGN M330 Human Centered Design
- DSGN M332 Rapid Prototyping
- DSGN M376 Motion Design 2
- DSGN M380 Data Visualization & Presentation
- DSGN M400 Design Topics
- DSGN M465 UX Design Practicum
- DSGN M474 Interactive Design 3
- DSGN-M478 Agile Development Process
- DSGN M480 Design Capstone
- DSGN M485 Design Internship (2 crs)
- DSGN O162 Art History: Renaissance to Modern
- General Electives: In consultation with an advisor, students choose five electives for a total of 15 crs.
- Progression requirements:
- Bachelor of Design majors must demonstrate basic content knowledge and functional proficiency at the end of each class year as follows: A grade of C- or better is required in all major courses. Students who lack such knowledge and proficiency will be advised to retake courses in which a grade less than C- was received.
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Design Minor
Students complete 21 credit hours of the following coursework with a 2.0 GPA.
- DSGN M100 Design and Technology (1 cr)
- DSGN M202 Introduction to Design (2 crs)
- DSGN M271 Design History 1
- DSGN M272 Design History 2
- DSGN M275 Print Design & Narrative
- DSGN M278 Typography 1
- DSGN M279 Typography 2
- Choose one of the following courses for 3 crs:
- DSGN M276 Interactive Design 1
- DSGN M326 Motion Design 1
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Filmmaking Program
The School of Communication and Design offers the following program in Filmmaking.
Bachelor of Fine Arts in Filmmaking
The Department of Filmmaking cultivates the skills students need to develop collaborative relationships, manage projects, and create original works in the medium of film. A list of Filmmaking faculty and staff can be viewed on the department website.
Filmmaking
The Bachelor of Fine Arts - Filmmaking major is a 120 semester credit hour academic program. Students will complete Loyola Core requirements, major requirements, Film Colloquium requirements, and general electives. Completion of this academic program requires a 2.0 GPA in the major curriculum and a 2.0 GPA in the Loyola cumulative curriculum.
- Overview of requirements: 120 credit hours (crs) required for completion
- Loyola Core: 39 crs
- Film Colloquium: 8 crs (1 cr per semester)
- Filmmaking major: 67 crs
- General Electives: 6 crs
- Progression regulations
- Loyola Core - majors complete the full scope of the Loyola Core with 39 crs in Loyola Core requirement areas. Modifications include:
- Creative Arts & Cultures requirement is satisfied by FILM M245 in the major curriculum.
- Creative Arts & Cultures requirement is satisfied by FILM M245 in the major curriculum.
- FILM M100 Film Colloquium (1 cr). Filmmaking majors must enroll in this course for each of 8 semesters, for a total of 8 crs.
- Filmmaking. Students complete the following courses for 67 crs:
- Film Business Area - complete the following courses for 9 crs:
- FILM M110 Intro to the Business of Film
- FILM M120 Development & Distribution
- FILM M297 Film Internship Preparation (1 cr)
- FILM M397 Film Internship (2 cr)
- Story Development Area - complete the following courses for 6 crs:
- FILM M213 Screenwriting I
- FILM M214 Screenwriting II
- Production Area - complete the following courses for 25 crs:
- FILM M115 Intro to Filmmaking
- FILM M215 Cinematography
- FILM M216 Cinematography II
- FILM M220 Audio for Film & Television
- FILM M225 Script to Screen
- FILM M255 Film Production Design (4 crs)
- FILM M315 Directing for Camera
- FILM M340 Documentary Filmmaking
- Post-Production Area - complete the following courses for 9 crs:
- FILM M230 Digital Editing
- FILM M410 Post-Production Supervision
- FILM M420 Post-Production Workshop in Sound
- Film Studies - complete the following courses for 6 crs:
- FILM M245 History of Film
- FILM M250 Film Theory & Process
- Senior Project - complete two semesters of Senior Project for 6 crs total
- FILM M450 Senior Film Project
- Film Electives - complete 6 crs of coursework under FILM M345 Concepts in Cinema banner (variable topics) or other FILM courses approved by an advisor and/or chair.
- Film Business Area - complete the following courses for 9 crs:
- General Electives - complete 6 crs of electives to complete the program. Students can satisfy these requirements with any Loyola courses they are eligible to take which are not already required in the Loyola Core, Major, or Adjunct curriculums. For students pursuing a double major or an academic minor, the curriculum for those programs would be assigned from the credits required for General Electives.
- Progression Requirements:
- Filmmaking majors must demonstrate a basic content knowledge and functional proficiency at the end of each class year as follows: A grade of C- or better is required in all non-Loyola Core courses (i.e., courses pertaining to the FILM major). Students who lack such knowledge and proficiency will be advised to retake courses in which a grade less than C- was received.
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Mass Communication Programs
The School of Communication and Design offers the following programs and minors in Mass Communication:
- Bachelor of Arts in Mass Communication
- Dual Degree
- Advertising - Universidad Loyola Andalucia (This program is pending final approval from the Board of Trustees)
- Bachelor of Arts in Communications - Online program
- Minors
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Bachelor of Arts in Mass Communication
Journalism
The Journalism concentration within the Bachelor of Arts in Mass Communication is built on seven core courses, complemented by a variety of discipline-specific electives that allow students to tailor their journalism experience. A list of Journalism faculty and staff can be found on the program website.
The Bachelor of Arts in Mass Communication major with a concentration in Journalism is a 120 semester credit hour academic program. Students will complete Loyola Core requirements, Mass Communication major core requirements, Journalism sequence requirements, and general electives. Students in this program are required to pursue an academic minor, which will draw from general electives. Completion of this academic program requires a 2.0 GPA in the major curriculum and a 2.0 GPA in the Loyola cumulative curriculum.
- Overview of requirements: 120 credit hours (crs) required for completion
- Loyola Core: 39 crs
- Mass Communication Core: 18 crs
- Journalism Sequence: 24 crs
- General Electives: 39 crs
- Loyola Core - majors complete the full scope of the Loyola Core with 39 crs in Loyola Core requirement areas. Modifications include:
- Social Science requirement is satisfied in the Mass Communication Core
- Social Science requirement is satisfied in the Mass Communication Core
- Mass Communication Core - complete the following courses for 18 crs:
- CMMN A100 Intro to Mass Communication
- CMMN A101 Communications Writing
- CMMN A201 Digital Communication
- CMMN A284 Seminar in Mass Communication Ethics & Diversity
- CMMN A401 Law of Mass Communication
- CMMN A291 Mass Communication Internship I (1 cr)
- CMMN A492 Senior Seminar in Mass Communication (1 cr)
- CMMN A493 Mass Communication Internship II (1 cr)
- Journalism sequence - complete the following courses for 24 crs:
- CMMN A250 Journalism
- CMMN A265 Photography
- CMMN A266 Videography
- CMMN A350 Advanced Journalism
- CMMN A490 Journalism Capstone
- Major Electives or Emphasis Area for 9 crs, selected in consultation with an advisor.
- General Electives - complete 39 crs of electives to complete the Bachelor of Arts program. Students can satisfy these requirements with any Loyola courses they are eligible to take which are not already required in the Loyola Core, Major, or Adjunct curriculums. For students pursuing a double major or an academic minor, the curriculum for those programs would be assigned from the credits required for General Electives. The Mass Communication faculty strongly encourage the completion of SPCH A100 Fundamentals of Speech as part of this area.
- Journalism majors are required to have an academic minor, a set of courses in a field of study outside Mass Communication. This program will draw from the credits required for Electives.
- No more than 48 hours in Mass Communication courses may be counted toward the 120 hours needed for the degree.
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Strategic Communication
There are three sequences that make up Loyola’s Strategic Communication offerings: Advertising, Public Relations, and Digital Communication. Students gain hands-on experience through courses in photo and video content creation, layout and design, research methods, media planning, and a capstone project. A full list of Strategic Communication courses can be found on the Mass Communication website.
Advertising
The Bachelor of Arts in Mass Communication major with a concentration in Advertising is a 120 semester credit hour academic program. Students will complete Loyola Core requirements, Mass Communication major core requirements, Advertising sequence requirements, and electives. Students in this program are required to pursue an academic minor, which will draw from general electives. Completion of this academic program requires a 2.0 GPA in the major curriculum and a 2.0 GPA in the Loyola cumulative curriculum.
- Overview of requirements: 120 credit hours (crs) required for completion
- Loyola Core: 39 crs
- Mass Communication Core: 18 crs
- Advertising Sequence: 24 crs
- General Electives: 39 crs
- Loyola Core - majors complete the full scope of the Loyola Core with 39 crs in Loyola Core requirement areas. Modifications include:
- Social Science requirement is satisfied in the Mass Communication Core
- Social Science requirement is satisfied in the Mass Communication Core
- Mass Communication Core - complete the following courses for 18 crs:
- CMMN A100 Intro to Mass Communication
- CMMN A101 Communications Writing
- CMMN A201 Digital Communications
- CMMN A284 Seminar in Mass Communication Ethics & Diversity
- CMMN A401 Law of Mass Communication
- CMMN A291 Mass Communication Internship I (1 cr)
- CMMN A492 Senior Seminar in Mass Communication (1 cr)
- CMMN A493 Mass Communication Internship II (1 cr)
- Advertising sequence - 24 crs:
- Advertising Core - complete the following courses for 12 crs:
- CMMN A260 Layout & Design
- CMMN A310 Advertising
- CMMN A326 Research in Advertising & PR
- Choose one of the following courses for 3 crs:
- CMMN A415 Advanced Advertising Campaigns
- CMMN A486 Brand Lab
- Advertising Electives - Students must choose 9 credit hours of advertising-specific electives, which are categorized as either strategic or creative. While students are not required to follow a specific track, these classifications serve as suggested pathways to build expertise in key areas. Advisors will help students select courses that best align with their career goals.
- Strategy Focused Electives
- CMMN A311 Advertising Copywriting
- CMMN A313 Advertising Media Planning
- CMMN A382 Social Media Strategies
- Creative Focused Electives
- CMMN A360 Advanced Layout and Design
- CMMN A372 Photo and Video for Advertising
- CMMN A358 Data-Driven Storytelling in Ad
- Strategy Focused Electives
- Major Electives or Emphasis Area for 3 crs, selected in consultation with an advisor.
- Advertising Core - complete the following courses for 12 crs:
- General Electives - complete 39 crs of electives to complete the Bachelor of Arts program. Students can satisfy these requirements with any Loyola courses they are eligible to take which are not already required in the Loyola Core, Major, or Adjunct curriculums. For students pursuing a double major or an academic minor, the curriculum for those programs would be assigned from the credits required for General Electives. The Mass Communication faculty strongly encourage the completion of SPCH A100 Fundamentals of Speech as part of this area.
- Advertising majors are required to have an academic minor, a set of courses in a field of study outside Mass Communication. This program will draw from the credits required for Electives.
- No more than 48 hours in Mass Communication courses may be counted toward the 120 hours needed for the degree.
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Public Relations
The Bachelor of Arts in Mass Communication major with a concentration in Public Relations is a 120 semester credit hour academic program. Students will complete Loyola Core requirements, Mass Communication major core requirements, Public Relations sequence requirements, and electives. Students in this program are required to pursue an academic minor, which will draw from general electives. Completion of this academic program requires a 2.0 GPA in the major curriculum and a 2.0 GPA in the Loyola cumulative curriculum.
- Overview of requirements: 120 credit hours (crs) required for completion
- Loyola Core: 39 crs
- Mass Communication Core: 18 crs
- Public Relations Sequence: 24 crs
- General Electives: 39 crs
- Loyola Core - majors complete the full scope of the Loyola Core with 39 crs in Loyola Core requirement areas. Modifications include:
- Social Science requirement is satisfied in the Mass Communication Core
- Social Science requirement is satisfied in the Mass Communication Core
- Mass Communication Core - complete the following courses for 18 crs:
- CMMN A100 Intro to Mass Communication
- CMMN A101 Communications Writing
- CMMN A201 Digital Communications
- CMMN A284 Seminar in Mass Communication Ethics & Diversity
- CMMN A401 Law of Mass Communication
- CMMN A291 Mass Communication Internship I (1 cr)
- CMMN A492 Senior Seminar in Mass Communication (1 cr)
- CMMN A493 Mass Communication Internship II (1 cr)
- Public Relations sequence - complete the following courses for 24 crs:
- CMMN A260 Layout & Design
- CMMN A316 Public Relations
- CMMN A313 Advertising Media Planning
- CMMN A326 Research in Advertising & PR
- CMMN A336 Strategic Content Creation
- Choose one of the following courses for 3 crs:
- CMMN A419 Advanced Public Relations
- CMMN A486 Brand Lab
- Major Electives or Emphasis Area for 6 crs, selected in consultation with an advisor.
- General Electives - complete 39 crs of electives to complete the Bachelor of Arts program. Students can satisfy these requirements with any Loyola courses they are eligible to take which are not already required in the Loyola Core, Major, or Adjunct curriculums. For students pursuing a double major or an academic minor, the curriculum for those programs would be assigned from the credits required for General Electives. The Mass Communication faculty strongly encourage completion of SPCH A100 Fundamentals of Speech as part of this area.
- Public Relations majors are required to have an academic minor, a set of courses in a field of study outside Mass Communication. This program will draw from the credits required for Electives.
- No more than 48 hours in Mass Communication courses may be counted toward the 120 hours needed for the degree.
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Digital Communication
The Bachelor of Arts in Mass Communication major with a concentration in Digital Communication is a 120 semester credit hour academic program. Students will complete Loyola Core requirements, Mass Communication major core requirements, Digital Communication sequence requirements, and electives. Students in this program are required to pursue an academic minor, which will draw from general electives. Completion of this academic program requires a 2.0 GPA in the major curriculum and a 2.0 GPA in the Loyola cumulative curriculum.
- Overview of requirements: 120 credit hours (crs) required for completion
- Loyola Core: 39 crs
- Mass Communication Core: 18 crs
- Digital Communication Sequence: 24 crs
- General Electives: 39 crs
- Loyola Core - majors complete the full scope of the Loyola Core with 39 crs in Loyola Core requirement areas. Modifications include:
- Social Science requirement is satisfied in the Mass Communication Core
- Social Science requirement is satisfied in the Mass Communication Core
- Mass Communication Core for Digital Communication program - complete the following courses for 18 crs:
- CMMN A100 Intro to Mass Communication
- CMMN A101 Communications Writing
- CMMN A201 Digital Communications
- CMMN A284 Seminar in Mass Communication Ethics & Diversity
- CMMN A401 Law of Mass Communication
- CMMN A291 Mass Communication Internship I (1 cr)
- CMMN A492 Senior Seminar in Mass Communication (1 cr)
- CMMN A493 Mass Communication Internship II (1 cr)
- Digital Communications sequence - complete the following courses for 24 crs:
- CMMN-A260 Intro to Layout and Design
- CMMN A265 Photography
- CMMN A266 Videography
- CMMN-A372 Photo and Video for Advertising
- CMMN A382 Social Media Strategies
- Choose one of the following courses for 3 crs:
- CMMN A250 Intro to Journalism
- CMMN A310 Intro to Advertising
- CMMN A316 Intro to PR
- Choose one of the following courses for 3 crs:
- CMMN A415 Advanced Advertising Campaigns
- CMMN A419 Advanced Public Relations
- CMMN A486 Brand Lab
- CMMN-A490 Journalism Capstone
- Major Electives or Emphasis Area for 3 crs, selected in consultation with an advisor.
- General Electives - complete 39 crs of electives to complete the Bachelor of Arts program. Students can satisfy these requirements with any Loyola courses they are eligible to take which are not already required in the Loyola Core, Major, or Adjunct curriculums. For students pursuing a double major or an academic minor, the curriculum for those programs would be assigned from the credits required for Electives. The Mass Communication faculty strongly encourage completion of SPCH A100 Fundamentals of Speech as part of this area.
- Digital Communication majors are required to have an academic minor, a set of courses in a field of study outside Mass Communication. This program will draw from the credits required for Electives.
- No more than 48 hours in Mass Communication courses may be counted toward the 120 hours needed for the degree.
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Bachelor of Arts in Mass Communication - Advertising - Dual Degree Universidad Loyola Andalucía
This is a 4-year program leading to degrees from both Loyola University New Orleans and Universidad Loyola Andalucía (ULA). Students shall study for three years at Loyola University New Orleans and one year at ULA. The dual degree, a Bachelor of Arts in Advertising from Loyola University New Orleans and a Grado en Publicidad y Marketing Digital from ULA, is a 122.5 credit hour academic program. Student will complete Loyola Core requirements, Communications Core courses, advertising sequence requirements, and general electives, as well as ULA requirements. Completion of this academic program requires a 2.5 GPA in the major curriculum and a 2.5 GPA in the Loyola cumulative curriculum.
All students are required to demonstrate proficiency in Spanish at the intermediate level (B2 according to the Common European Framework of Reference for Languages) as measured by the Diploma of Español como Lengua Extranjera (DELE) or Servicio Internacional de Evaluacíon de la Lengua Española (SIELE) exam. Students who hold dual nationality and have Spanish as their native language will be exempt from submitting a B2 certificate.
The minor required in the Mass Communications in Advertising program is waived for students in the dual degree program. Students may still seek to complete a Loyola University New Orleans minor, but there is no guarantee that ULA course equivalencies will count towards a minor, so all minor requirements must be completed at Loyola University New Orleans, which will likely require additional courses not listed in the requirements here.
Loyola University New Orleans students will begin the ULA Final Project in Sevilla and complete it virtually during their final year of study at Loyola University New Orleans.
- Overview of requirements - 122.5 credit hours (crs) required for completion
- Loyola Core: 39 crs
- Mass Communication Core: 19 crs
- Advertising Sequence: 24 crs
- General Electives: 40.5 crs
- Loyola Core - majors complete the full scope of the Loyola Core with 39 crs in Loyola Core requirement areas. Modifications include:
- Social Science requirement is satisfied in the Mass Communication Core
- Loyola Core requirements may be satisfied by equivalent coursework at ULA rather than courses offered at Loyola University New Orleans. Students should consult an advisor to determine whether specific coursework at ULA meets the Loyola Core requirements.
- The number of credits transferred from ULA will be determined based on international transfer credit guidelines. When a Loyola Core course requirement is fulfilled by a course equivalent to fewer than 3 credit hours, additional credits may be allocated to General Electives. A minimum of 30 credit hours of Loyola Core coursework is required to receive the Bachelor of Arts degree.
- The number of credits transferred from ULA will be determined based on international transfer credit guidelines. When a Loyola Core course requirement is fulfilled by a course equivalent to fewer than 3 credit hours, additional credits may be allocated to General Electives. A minimum of 30 credit hours of Loyola Core coursework is required to receive the Bachelor of Arts degree.
- Mass Communication Core - complete the following courses for 19 crs:
- CMMN A100 Intro to Mass Communication
- CMMN A101 Communications Writing
- CMMN A201 Digital Communications
- CMMN A284 Seminar in Mass Communication Ethics & Diversity
- CMMN A401 Law of Mass Communication
- CMMN A291 Mass Communication Internship I (1 cr)
- CMMN A492 Senior Seminar in Mass Communication (1 cr)
- CMMN A493 Mass Communication Internship II (1 cr)
- In addition, students in the dual degree program do a second internship and therefore take CMMN A493 a second time (1 cr)
- Advertising sequence - 24 crs:
- Advertising Core - complete the following courses for 12 crs:
- CMMN A260 Layout & Design
- CMMN A310 Advertising
- CMMN A326 Research in Advertising & PR
- Choose one of the following courses for 3 crs:
- CMMN A415 Advanced Advertising Campaigns
- CMMN A486 Brand Lab
- Advertising Electives - Students in this dual degree program will complete the following 9 credit hours of advertising-specific electives. Alternatives may be possible with permission
- CMMN A311 Advertising Copywriting
- CMMN A313 Advertising Media Planning
- Digital Advertising at ULA
- Major Electives - Students in this dual degree program will complete the following 3 credit hours of major electives. Alternatives may be possible with permission.
- Corporate Reputation and Media Advocacy at ULA
- Corporate Reputation and Media Advocacy at ULA
- Advertising Core - complete the following courses for 12 crs:
- General Electives - Students in this dual degree program will complete the following 9 crs of Loyola courses, 25.5 crs of ULA courses, and 6 crs of General Electives (at either institution) for a total of 40.5 crs to complete the Bachelor of Arts program. Students can satisfy these requirements with any courses they are eligible to take which are not already required in the Loyola Core, Major, or Adjunct curriculums.
- BA B100 AI and the Future of Business
- MKT B100 Marketing and Consumer Insights
- ECON B200 Microeconomics
- Fundamentals of Corporate Communication at ULA
- Public Opinion at ULA
- Strategic Planning at ULA
- Fundamentals of Audiovisual Language at ULA
- Art Direction at ULA
- Social Media at ULA
- Integrated Creative Advertising at ULA
- ULA Final Project at ULA (4.5 crs)
- 6 crs of General Electives
Loyola University New Orleans is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, bachelor, and master degrees. Loyola Universidad Andalucia is not accredited by SACSCOC, and the accreditation of Loyola University New Orleans does not extend to or include Universidad Loyola Andalucia or its students. Further, although Loyola University New Orleans agrees to accept certain coursework from Universidad Loyola Andalucia to be applied toward an award from Loyola University New Orleans, that coursework may not be accepted by other colleges or universities in transfer, even if it appears on a transcript from Loyola University New Orleans. The decision to accept coursework in transfer from any institution is made by the institution considering the acceptance of credits or coursework.
(This program is pending final approval from the Board of Trustees)
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Bachelor of Arts in Communications - Online program
The Bachelor of Arts in Communications is a 120 credit hour online academic program. Students will complete Loyola Core requirements, Mass Communications major core requirements, major electives, and general electives. Completion of this academic program requires a 2.0 GPA in the major curriculum and a 2.0 GPA in the Loyola cumulative curriculum. This program does not require an academic minor.
- Overview of requirements: 120 credit hours (crs) required for completion
- Loyola Core: 36 crs
- Communications major: 39 crs
- General Electives: 45 crs
- Loyola Core - majors complete the full scope of the Loyola Core with 36 crs in Loyola Core requirement areas. Modifications include:
- First-Year Seminar requirement is replaced with 3 crs of General Electives
- Social Science requirement is satisfied in the Mass Communication Core
- Communications Major - complete the following courses for 39 crs:
- CMMN A100 Intro to Mass Communication
- CMMN A101 Communications Writing
- CMMN A201 Digital Communication
- CMMN A260 Introduction to Layout and Design
- CMMN A284 Seminar in Mass Communication Ethics & Diversity
- CMMN A292 Mass Communication Internship Online
- CMMN A372 Photo and Video for Advertising
- CMMN A382 Social Media Strategies
- CMMN A401 Law of Mass Communication
- Major electives for 12 crs, selected in consultation with an advisor
- General Electives - complete 45 crs of electives to complete the Bachelor of Arts program. Students can satisfy these requirements with any Loyola courses they are eligible to take which are not already required in the Loyola Core, Major, or Adjunct curriculums. For students pursuing a double major or an academic minor, the curriculum for those programs would be assigned from the credits required for General Electives. The Mass Communication faculty strongly encourage completion of SPCH A100 Fundamentals of Speech as part of this area.
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Mass Communication - Minors
Loyola students who are not Mass Communication majors can add a Mass Communication minor to their curriculum. Mass Communication minors require 18 credit hours taken as part of or in addition to the General Electives area of a student’s undergraduate program. Successful completion of an academic minor requires a 2.0 GPA or higher in the minor curriculum.
Communication Minor
Students complete the following courses for 18 crs:
- CMMN A100 Intro to Mass Communication
- CMMN A101 Communications Writing
- CMMN A201 Digital Communication
- Communications electives for 9 crs, CMMN courses selected in consultation with a minor advisor. Courses cannot be Loyola Core courses. CMMN T121 can be applied towards CMMN electives.
Environmental Communication Minor
Students complete the following courses for 18 crs:
- CMMN A100 Intro to Mass Communication
- CMMN A101 Communications Writing
- CMMN A371 Covering the Environmental Beat
- CMMN A475 Environmental Communication
- Communications electives for 6 crs. CMMN courses selected in consultation with a minor advisor. Courses cannot be Loyola Core courses. CMMN T121 can be applied towards CMMN electives.
Social Media Minor
Students complete the following courses for 18 crs:
- CMMN A101 Communications Writing
- CMMN A201 Digital Communication
- CMMN A265 Photography
- CMMN A266 Videography
- CMMN A382 Social Media Strategies
- CMMN A291 Mass Communication Internship 1 (1 cr)
- Communications electives for 2 crs. CMMN courses selected in consultation with a minor advisor. Courses cannot be Loyola Core courses. CMMN T121 can be applied towards CMMN electives.
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Communication & Design - University Honors Program
Participation in the University Honors Program is available to any eligible student pursuing a School of Communication & Design major. Students who meet Honors Program admission requirements can complete their program with the Honors Curriculum taking the place of the Loyola Core and completing the Honors Thesis requirement as part of their curriculum. Completion of the Honors Program academic program requires a 3.3 GPA in the student’s Loyola cumulative curriculum.
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